The Two Types Of Marketing And Why Most Musicians Choose The Wrong One

The Gigging Musician Podcast
22/04/2022 10 min
The Two Types Of Marketing And Why Most Musicians Choose The Wrong One

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Episode Synopsis

In this episode, Jared discusses the two types of marketing that musicians typically use: Brand Marketing and Direct Response Marketing. Brand Marketing is the type of marketing where musicians put up content and hope that people will enjoy it and have the idea to respond. Direct Response Marketing, on the other hand, is a type that leads people who are interacting with your brand, to take direct action.

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