In this first part of Episode 8 of The Game Voice, we explore the foundational elements of what makes a memorable player experience. Joined by Eric "Pep" Perez, former Global Group Creative Director at Riot Games, we discuss how creativity and strategy intersect in marketing games like VALORANT and League of Legends. Pep shares his journey in the gaming industry and provides insights on balancing bold, innovative ideas with real-time player feedback to create immersive experiences. Hosted on Acast. See acast.com/privacy for more information.

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