In this episode of Behind the Cardboard, host Ellie Dix speaks with designer Bez Shahriari about the importance of building and embracing your brand as a game designer. Bez shares how their brand identity shapes not only their games but also the events, connections, and communities they create. They discuss tailoring games to resonate with a specific audience, defining a clear creative purpose, and leaning into that vision to strengthen your work. A thoughtful conversation for designers looking to understand and express their unique identity in the gaming world.

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