Interview by Chicke Fitzgerald of the Game Changer Network

Today’s B2B buyer is challenged with a more complex buying journey, with more stakeholders, lengthening decision cycles, and no decisions.

In order to help buyers navigate this journey, sellers and marketers are evolving from pitch to purpose, providing the right content, tools and intelligence to better communicate and quantify business value outcomes and drive faster purchase decisions. However, the evolution is not without survival challenges.

What if you had a roadmap to guide you on this difficult journey?

This book on Evolved Selling is designed to help you navigate from pitch to purpose, highlighting the best path, and illuminating the dangers so you can survive the process, stronger and better. With this guide you will be able to reshape your content marketing and sales conversations to inspire buying cycles, drive quicker decisions, improve win rates and deal size.

You’ll have the opportunity to learn directly from leading analysts and the success and pitfalls of those who have already completed the passage including: ADP, Splunk, and Workday.

The definitive guide on how to use your unique value, content and customer intelligence to engage and sell better.



𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗴𝗶𝘃𝗶𝗻𝗴. 💡 I zig where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy #͏z͏i͏g͏w͏i͏t͏h͏c͏h͏i͏c͏k͏e



The Game Changer is featured on C-Suite Network.

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