We are operating in a world defined by rapid-fire change, shifting markets, and a high demand for innovation. Yet, in spite of the world’s battle cry for newness and growth, businesses continue to suffer from net margin erosion, lack of productivity, and a decline in employee morale.

In DECIDE TO PROFIT: 9 Steps to a Better Bottom Line, Dorriah L. Rogers, Ph.D. – CEO of Paradyne Consulting Works, a firm serving Fortune 100 and 500 organizations, large government entities, and the U.S. military – argues that leaders and employees need a renewed focus on the very reason businesses operate if they want to thrive ahead of the curve. That is, a simple and clear-cut path to a profitable bottom line that anyone can implement.

“The key to adapting to increasingly tough competition and exceling within ever-changing markets is not the latest program du jour of management fads and language,” says Rogers. “Rather, it’s simply focusing all efforts on the money.”

DECIDE TO PROFIT demonstrates success is research-backed, uncomplicated, and democratic (that is, all ranks of an organization are aligned with common business goals). In writing the book, Rogers has already done the hard work on the back end for organizations in any industry to fall back on by vetting, curating, and codifying research, case studies, and intensive problem-solving with thousands of employees, managers, and executives experiencing an inability to tie innovation and growth to bottom-line profit. From her research and experience working with some of the largest and most complex projects and organizations across the continent, she offers a straightforward 9 step program built from both a bottom-up and top-down approach to maintaining and growing net profit: employees are empowered to follow a clear systematic process for decision-making related to the financial goals of their company and managers are offered a ready tool to continuously shape their organizational culture and business outcomes.

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