In today's episode of The Future of Teamwork, host and HUDDL3 CEO Dane Groeneveld speaks with Lisa Blair Fratzke about her passion for helping brands explore and find their "why." An organization's "why" is its purpose, which Lisa knows a lot about after realizing the power of storytelling as a screenwriter, Disney employee, and founder of Fratzke Consulting. Among other things, this conversation covers video's role in storytelling, intentionality and culture-building as critical to supporting their purpose, and her strategies for helping brands develop compelling value propositions.Episode highlights:[00:12 - 04:50] Lisa's background in screenwriting and at Disney[04:55 - 07:18] The power of connections, purpose, and Lisa's goal to help companies find their "why"[07:19 - 09:21] Helping brands develop effective value propositions[09:23 - 11:49] Helping companies and their teammates find their purpose and why[11:55 - 13:18] Safety as a value proposition[13:20 - 14:26] Lisa's strategy for developing value propositions and bringing out the best[14:32 - 15:28] The importance of buy-in[15:30 - 18:51] The impact of storytelling on a Disney Cast member reference guide[18:51 - 21:54] Humanizing resources and different messages[21:55 - 24:23] Acquisitions and layers of a human-centered approach[24:27 - 26:25] Culture building informs everything[26:27 - 30:42] The importance of intentionality in gathering physically and virtually[30:46 - 34:04] Thoughts on the role of video in business updates and training[34:08 - 37:24] Video should be part of a holistic strategy to bring a message to life[37:34 - 40:14] Safeguarding brand reputation and enabling employee storytelling, videos[40:16 - 46:20] What does the future of driving belonging and impact look like for Lisa?

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