Prantik Mazumdar, Managing Director of CXM Group from dentsu international, shares how data can be used to drive the overall customer experience in the mall. With his background as a marketer and investor, Prantik talks about the recent history of marketing in the retail industry, the steps needed to take for malls to utilise an omni-channel strategy, and even dispenses tips for entrepreneurs on growing their startups.Aimazing is the trusted platform for retail analytics that enables mall management, brands and retail businesses to complete the elusive retail data map for superior business insights. Download our whitepaper at aimazing.coSchedule a demo with us and see how you can unlock the full potential of your retail data at aimazing.coFind us on LinkedIn at AimazingFollow Jun, our host and CEO, for deeper insights into the industry at Jun Ting

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