Today on The Future is HOW, Frederik sits down with Sam Conniff – bestselling author of Be More Pirate, social entrepreneur, and creator of Uncertainty Experts, the world’s first science-based immersive program designed to help people navigate change with courage and creativity.In this conversation, Frederik and Sam explore what it truly means to live and lead in uncertain times. They uncover how breaking rules can be an act of purpose, why discomfort is the birthplace of creativity, and how rewriting the stories we tell ourselves can unlock deeper connection and meaning.Sam shares his personal experiments around masculinity, courage, and vulnerability, revealing why the most radical thing we can do right now might be to stay open when everything feels unknown. Frederik connects this to the Future Ready Mindstate, showing how curiosity and courage can transform uncertainty into a creative force.By the end of the episode, you’ll see that uncertainty isn’t something to survive — it’s something to use.The only certainty is that there is uncertainty. The question is: what will you create from it?In This Episode:Why breaking rules can lead to meaningful conversations and real innovationHow uncertainty is an experience to feel, not a problem to fixWhy creativity and conformity are natural oppositesThe emotional science behind courage and changeHow asking difficult questions opens new possibilitiesWhy children make the best pirates — and what that teaches us about the futureChapters00:00 Intro02:32 Nail polish, masculinity, and social experiments08:27 Call to action: Be More Pirate13:46 Rulebreaker’s playbook: innovation in business and life21:01 Children are pirates: curiosity as courage22:25 Anything certain? Understanding uncertainty as an experience27:17 Built by change: uncertainty as our future coach38:49 Mindstate Moment: overcoming a rule responsibly43:07 Sam’s future bio: fear, hope, and making a difference47:08 A rule to break: stop holding on to one story48:53 Experiment: ask a difficult and necessary questionWhere to Find Sam Conniff:Website: samconniff.comThe Uncertainty Toolkit (book): Pan MacmillanBe More Pirate (book): BeMorePirate.comWhere to Find Frederik G. PferdtNextLetter – ⁠⁠https://www.nextletter.frederikgpferdt.com⁠Book: whatsnextisnowthebook.comLinkedIn | YouTube | Instagram | frederikgpferdt.com

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