Scaling is something everyone should consider when starting a business. It’s important to understand how and why you will grow in the future and what it might look like when you “make it.” This type of visualization and planning helps you work backward and figure out where you need to start. Today’s episode is based on Nathan’s article, The Billion Dollar Blog. We dive a little bit deeper into the four basic principles of scaling that Nathan introduces.Main TakeawaysMaking money is a skill that you need to practice. Your audience is a critical launching pad for your business and will continue to matter even as you grow. At some point you will need to make the switch from audience to brand, but only you will know when that time is.The Four PrinciplesBuild more than a personal brand. Sell products, not attention. Drive higher customer value through recurring or repeat purchases. Choose a better business model. LinksWellness MamaKylie JennerThe Billion Dollar Blog by Nathan BarryThe Ladders Of Wealth Creation by Nathan BarryHow to Get Good at Making MoneyResources of the DayPerennial Seller: The Art of Making and Marketing Work that Lasts by Ryan HolidayOur third decade of climate action: Realizing a carbon-free futureProject WrenStart building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.Stay in touchApple PodcastsSpotifyTwitterFacebookInstagram

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