Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

In this episode, Nir helps us understand why we are distracted and how we can learn to pay attention to what matters.

Timestamps:

00:05 Why Social Media Is Not Distracting You
03:22 Price of Progress
07:40 What Is Addiction
10:42 The Myth of Tantalus and The Human Condition
13:55 Become Indistractable
17:38 Understanding Distraction
26:11 10 Minute Rule
35:53 Timeblocking
42:00 Managing Relationships
46:46 Identifying Workplace Distractions
48:37 An Indistractable Workplace
56:30 Creating A Workplace Culture of Psychological Safety
01:04:04 Reflections on Life in Singapore
01:12:25 Advice for New Graduates

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