In this episode, Mark interviews John Alwinson, author of Relentless Sales, about his sales experience and how faith plays a role in his business. John shares his background in sales and entrepreneurship, including starting a footwear company in college. He emphasizes the importance of mentors and having a strong identity in sales. John also discusses setting boundaries and creating systems to avoid burnout. He shares his morning routine and the role of affirmations in his life. The conversation concludes with a discussion on the role of faith in overcoming challenges and staying motivated. In this conversation, Jon Alwinson shares insights on owning the mental game, documenting wins, and developing an elite sales process. He emphasizes the importance of balancing control and trust in sales and business, and highlights the role of faith in finding success. Jon also provides tips for improving sales skills and leading a successful team. The conversation concludes with a discussion on the inspiration behind Jon's book and his future goals. Takeaways•Developing an elite sales process is fundamental for consistent results, and includes focusing on form and consistency•Being a leader requires focusing on both team health and high performance, and hiring people who surpass you in certain areas•Setting boundaries and creating systems are important for work-life balance and avoiding burnout•Having a strong identity and faith can provide motivation and resilience in sales•Morning routines and affirmations can help set a positive mindset for the day. Owning the mental game involves remembering and documenting wins in order to build mental fortitude.

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