Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond. 
 
Listen to Tyler and Nathan discuss: 

How Inkbox started from $10K that a friend inherited

Visiting Panamanian tribes who use fruit die in ceremonial body art

Why they hired a chemist to extract a molecule

The dynamic of working with his brother Braden

How they raised $1.2M through a Kickstarter campaign

Adding the tattoo customization and working with 650 different artists to create designs 

Collaborations with BTS, Post Malone, and poet Rupi Kaur

And much more direct-to-consumer startup advice…

 
 
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