The Founding AE

Por: Justin Dorfman & FollowUp
The Founding AE is a podcast about one of the toughest and most overlooked jobs in startups: the Founding Account Executive.

Hosted by Justin Dorfman, Co-Founder & CEO of AssetMule (and a former Founding AE himself), the show dives deep with the first sales hires and early sales leaders at B2B SaaS and AI startups.

Each 30-minute episode is a candid conversation from the trenches covering how they built pipeline from scratch, closed the first deals, partnered with founders, and scaled into new markets.
15 episodios disponibles

Latest episodes of the podcast The Founding AE

EP 15 - Selling SaaS to Contractors Channels, Objections, and the Local GTM Advantage 19/12/2025
EP 14 - $13M in Year One: How Founder-Led Sales + One Elite Founding AE Built a Rocketship 11/12/2025
EP 13 - From Writer to Founding AE: How a Fractional Services Seller Tripled Inbound Close Rates 11/12/2025
EP 12 - 3x Founding AE: Why 70 % of First Sales Hires Fail (and How to Get Yours Right) 08/12/2025
EP 11 - How to Succeed as a Founding AE: Red Flags, Green Flags & Real Advice 19/11/2025
EP 10 - Cold Calls to 6 Figure Deals: Building Outbound Magic 10/11/2025
EP 9 - Selling Services vs SaaS, the No Demo Playbook & When to Hire Your First AE 04/11/2025
EP 8 - Founding AE Playbook in HR Tech: Selling the UK & EU, Signal Led Prospecting & SDR 27/10/2025
EP 7 - From $9M to $100M ARR: What Typeform Taught About Product Led Sales 20/10/2025
EP 6 - Founding AE to Product Marketer — Selling SpaceTech vs SaaS 13/10/2025
EP 5 - From Teacher & Golf Pro to Founding AE: Curiosity, Cold Calls, and Building the Sales Engine 04/10/2025
EP 4 - How to Be a Startup’s First Sales Hire: Tools, Tactics & the Mental Game 29/09/2025
EP 3 - From Founding AE to Biz Dev Lead: Selling Beyond Tech 20/09/2025
EP2 - From Enterprise Rep to Founding AE Building Pipeline, Proving ROI & Scaling AI Bots 16/09/2025
EP1 - Builder’s Mindset: Thriving as a Founding AE 09/09/2025
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