How do you build a hospitality group that reshapes an entire city?In this episode of The Founder Files, we sit down with Ariel Segal, co-founder of NoName Hospitality Group, the team behind some of Cape Town’s most exciting restaurant brands. Starting with Jared’s Espresso Bar, Ariel and his brother spotted a market gap inspired by Australia’s coffee and dining culture and went on to create 12 unique brands employing over 400 people.From tackling supply chain challenges to transforming Sea Point into a thriving culinary hub, Ariel shares the realities of building and scaling a hospitality group while staying true to customer experience and brand values.We dive into:• The early days of spotting market gaps and building Jaryds• Challenges of scaling restaurants in South Africa’s supply chain context • Balancing customer needs with brand identity • Why Sea Point became the perfect hub for their growth • Lessons on passion, innovation, and sustainable hospitalityThis episode is packed with insights for founders on growth, resilience, and creating experiences that stand the test of time.---------- Unlock Your Scale-Ready Score: https://roadmap.metavolve.co/Book a curiosity call with Cameron: https://www.metavolve.co/curiosity-callThis episode is brought to you by Metavolve.Metavolve is a team of focused experts committed to helping entrepreneurs like you scale their businesses successfully. Reach out to our team to learn more: https://metavolve.co/---------- To support The Founder Files:🔔 Subscribe and turn post notifications on⭐ Leave a comment to let us know your thoughts💭 Share your thoughts on Linkedin and tag Cameron Coutts🔗 Connect with Ariel:LinkedIn: https://www.linkedin.com/in/ariel-segal-no-name/🔗 Connect with Cameron:Instagram: https://www.instagram.com/thefounderfilespodcast/LinkedIn: https://www.linkedin.com/in/cameron-metavolve/----------00:00 Introduction 04:12 How NoName Hospitality Group Began08:58 The Hidden Challenges of Scaling Restaurants in South Africa14:16 The Rise of Experience-Driven Dining17:16 Balancing Brand Ego with Customer Needs27:01 How to Stay True to Values While Innovating30:15 Ad31:59 How Sea Point Became an Untouched Gem46:31 How We Expanded from One Café to a Group55:15 Why Timing and Market Fit Matter More Than Ideas01:00:34 Soft Launch vs Hard Launch: Which Works Best?

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