Send us a textWelcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, sales, RevOps, AI, and partnerships. Today, we're diving into the art of storytelling in sales and what it takes to survive 25 years of constantly resetting targets with Brad Parker.We explore how his acting background shaped his approach to storytelling in sales, why discovery is the foundation of every great story, and his controversial take on whether great salespeople are born or made through deliberate practice and coaching.Here are the core areas we discuss in today's episode:1: The Acting Advantage: Why Performance Skills Transfer to Sales2: Discovery as the Foundation: You Can't Tell Stories Without Understanding3. The Emotional-Rational Bridge: Making Decisions Feel Right4. The Great Debate: Natural Born vs. Trained Salespeople5. Responsibility Over Accountability: The Hiring SecretBrad leaves us with a powerful reminder about the mindset that separates great salespeople from the rest."I'm really trying to figure out if somebody's got that fire in their belly, you know, that desire to be the best, with or without support, with or without training. I'm going to get there, Brad, you know, you might be able to help me get there faster, but it's gonna happen."His final insight emphasizes that while skills can be taught and processes can be learned, the internal drive for excellence and self-improvement cannot be coached, it must come from within.The journey from stage to sales reveals that great salespeople aren't born with supernatural powers—they're made through deliberate practice, deep customer understanding, and an unshakeable commitment to personal responsibility.  As Brad demonstrates, whether you come from acting, sports, or any other background, the fundamentals of storytelling, resilience, and genuine customer connection remain the same. The question isn't whether you're naturally gifted, it's whether you're willing to do the work to become great.Support the showLearn more at www.forceandfrictionpodcast.com

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