The University of Liverpool's Kieran Maguire produced a book earlier this year which blew open the doors of the previously hidden world of football finance. 'The Price of Football' has become such a phenomenon that it has been reprinted twice with all the profits from the last reprint going to the food bank charity the Trussell Trust. Kieran, along with legendary stand-up comic and TV presenter Kevin Day, have also turned it into an unlikely podcast success story with tens of thousands of downloads every week. So why did a book and podcast produced by a middle-aged chartered accountant with a love of spreadsheets and annual reports become an overnight success? Kieran explains its success, why football fans have become so interested in finance, money laundering, and why he is the 'sand in the vaseline' of the football authorities.

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