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Listen "Build a Solid Corporate Brand with a Harvard Instrument"
Episode Synopsis
Send us a textWe'll talk about a guideline to carve out a solid corporate brand. Stephen A. Greyser, a Branding expert and professor at Harvard Business School, created it. This questionnaire has helped many corporate brands to integrate their identity, even The Novel Organization, which is in charge of delivering the most prestigious award in the world. Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
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