In this episode, Margot Hunter sits down with her husband, Nick Hunter, to explore the journey of building Recovr, a software-as-a-service platform designed to help fitness businesses reduce churn and improve retention. Nick shares how Recovr evolved from a physiotherapy app into a data-driven SaaS product, explains the realities of tackling client cancellations, and outlines practical retention strategies that owners can apply to strengthen community and culture. He also reflects on the challenges of funding and scaling a startup compared with running a bricks and mortar business, offering valuable insights for anyone managing memberships or growing a fitness business. If you enjoy the episode, make sure to follow the show, leave a review, and share it with someone in the fitness industry who could benefit from Nick’s experience.

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