ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "From Spam to Showroom: Email's Role in Car Sales and Service"
Episode Synopsis
👉Sign up for Kathi’s newsletter here👈Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do email right!Then we share a few stories about our days in retail that seem timely. Let us know what you think?Music segment:Patti Smith https://youtu.be/y6Wz3i_BYUc?si=hLLG8b1seQOYl4xLThe Pogues: Rum, Sodomy and The Lash (two songs that are Kathi's faves but the whole album is iconic. A Pair of Brown EyesDirty Old TownMike's choice if you're looking for a good 80s Movie: Better Off Dead👉Sign up for Kathi’s newsletter here👈Got a question? Email either of us!Kathi: [email protected]: [email protected]
More episodes of the podcast The First Pencil
Likes Are Not Leads for Car Dealerships
29/04/2025
You Can’t Spell Tariffs Without FFS
14/04/2025
The High Cost of Brand Betrayal
25/03/2025
In God we trust