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Listen "From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing"
Episode Synopsis
👉Sign up for Kathi’s newsletter here👈We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.Discussing fake followers and reviews: Fact - It’s always a bad idea.Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.”Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.Music:Queen - Save Me (Live at the Montreal Forum, 1981 Remastered)US Festival at Glen Helen Park👉Sign up for Kathi’s newsletter here👈Got a question? Email either of us!Kathi: [email protected]: [email protected]
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