In this episode, I was lucky enough to interview Eric McHugh, the President and Chief Growth Officer of SHOPX.Eric grew up in Southern California, which exposed him to a wealth of entrepreneurial resources. He recounted his experiences at a VC incubator where he interacted with numerous startup founders, gaining invaluable knowledge that shaped his career. Eric emphasized the importance of aligning with the right investors, sharing a lesson learned from his first startup about the challenges that arise when investors' visions clash with those of the founders.Eric also delved into the innovative solutions SHOPX offers in the e-commerce space, particularly focusing on their NFT-powered loyalty program, ReserveX, and blockchain-based ambassador program, SquadX. He explained how these products help brands like Nike create exclusive, customer-focused experiences, solving issues such as inventory botting. Through these technologies, SHOPX not only enhances customer loyalty and brand engagement but also promotes broader adoption of Web3 technologies by making them accessible and beneficial to everyday users. The success of their first customer, a hat store in LA, exemplifies the practical impact and scalability of SHOPX's solutions.Take a front-row seat as Eric McHugh dives into his journey with SHOPX, offering insights into Web3, NFTs, and the evolving e-commerce landscape on The First Customer!SHOPXwww.shopxco.comEric McHugh's LinkedInhttps://www.linkedin.com/in/ericdouglasmchugh/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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