In this episode., I was lucky enough to interview Laura-Beth Trucks, the CEO of LB Trucks Coaching.Laura-Beth shares her journey from Alabama to Colorado, where she worked in nonprofit leadership development, to eventually founding her coaching business. After completing her master's degree in clinical mental health, she realized her passion for coaching and decided to start LB Trucks Coaching. Despite unexpected challenges, such as piecing together multiple jobs to support herself through school, Laura-Beth's drive and commitment propelled her forward. She emphasizes the importance of serving clients well and building trust through relationships, which has been the cornerstone of her business growth.In terms of marketing, Laura-Beth has found success in focusing on relationships and referrals. While she acknowledges the value of online content and social media, she prioritizes personal connections and networking. She attends business conferences and engages in face-to-face interactions, understanding that consistency is key to building a successful coaching business. Laura-Beth's client persona includes established small business owners who are great at what they do and either have a leadership team or solopreneurs looking to scale without hiring a team. She tailors her coaching approach to each client, prioritizing their unique needs and goals over a one-size-fits-all approach.Transform your team dynamics and elevate your business with personalized coaching in this episode of The First Customer!Guest Info: LB Trucks Coaching https://lbtruckscoaching.com/ Laura-Beth Trucks' LinkedIn https://www.linkedin.com/in/lbtrucks/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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