In this episode, I was lucky enough to interview Jon Wise, the founder and CEO of Jon Wise Creative (JWC). Jon started his childhood in suburban Atlanta, where his father ran a local software store. Jon recalls his earliest entrepreneurial endeavor at a community festival, selling “Tucker Rocks” to neighbors, which marked the beginning of his creative and business-minded spirit. After studying music in Boston and freelancing in event production, Jon leveraged his burgeoning Instagram presence to land significant opportunities, including a project with Ralph Lauren. These experiences culminated in the founding of JWC, where Jon brings a unique blend of personal branding and marketing expertise to his clients.Jon emphasized the power of personal branding in business. Reflecting on his decision to name his agency after himself, he highlighted the importance of authenticity and relationships in building trust with clients. Jon also provided insights for others hesitant to embrace personal branding, encouraging them to overcome self-doubt and focus on being genuine. He shared how JWC has evolved, including a pandemic pivot and a commitment to innovative content strategies. Join Jon Wise as he shares his journey from selling rocks to leading a thriving creative agency, offering insights on embracing change, building a personal brand, and fostering relationships in entrepreneurship in this episode of The First Customer!Guest Info:Jon Wise Creativehttp://jonwisecreative.comJon Wise's LinkedInhttps://www.linkedin.com/in/jon-wiseConnect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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