In this episode, I was lucky enough to interview Bob Moore, CEO and co-founder of Crossbeam, a leading company in the partnership intelligence space. Bob shares his journey, emphasizing his passion for solving the challenges of partnership growth, which led to the inception of Crossbeam. He delves into the essence of Crossbeam, portraying it as a data-centric solution that revolutionizes partnership dynamics by providing a secure platform for sharing valuable insights while maintaining data ownership and control. Bob's insights shed light on the concept of ecosystem-led growth, offering a comprehensive understanding of how companies can leverage partnerships to drive success. Bob introduces the concept of an "ELG readiness matrix," emphasizing the importance of assessing a company's scale and ecosystem dependency to tailor partnership approaches effectively. Drawing from personal experiences, including his early ventures in web design and the poker odds calculator business, Bob illustrates the role of luck and timing in entrepreneurial success. Don't forget to check out Bob's book, "Ecosystem Led Growth," for further insights into building successful partnerships in today's dynamic business landscape. Join us as we continue to explore the intersection of technology, entrepreneurship, and innovation with thought leaders like Bob Moore on this episode of The First Customer!Guest Info:Crossbeamhttps://www.crossbeam.com/Bob Moore's LinkedInhttps://www.linkedin.com/in/robertjmoore/Amazon link to "Ecosystem-Led Growth" Bookhttps://www.amazon.com/Ecosystem-Led-Growth-Blueprint-Marketing-Partnerships/dp/1394226837Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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