Send us a textWe sit down with FiftyFlowers founder and CEO Liza Roeser to unpack how a Peace Corps posting became a multimillion‑dollar, farm‑to‑door floral brand. From $2,400 in bonds to thousands of weddings a week, Liza shares candid lessons on resilience, leadership, and joy.• origins in Ecuador and entry into flowers• why fifty stems balance a box• handling perishables, logistics, and force majeure• bootstrapping with limited funds• fail forward mindset and team culture• building confidence on social media• daily routine for clarity and stamina• mentors and media that sharpen focus• DIY kits and shifting consumer habits• leadership evolution and founder sabbatical• vision vs operations and hiring a COO• the Magic of Flowers book and mission• expanding beyond weddings to everyday joyIf you're a female founder and would like to help other female founders with your inspiring story, we would love to hear from you.Thank you for tuning in to The Female Founder Show with host and entrepreneur Bridget Fitzpatrick. If you like what you heard, please give us a review and let us know what you think? Want to hear and see more great content to help you run your business more profitably? Go to ASBN.com. If you want to watch the full video version of The Female Founder show, go to TheFemaleFounder.com

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