Quick note to those manufacturers that laughed at or ignored Poorvi Patodia. Might want to look up Biena Snacks.To steal a line from Pretty Woman: Big mistake.In this episode of The Family Business, we hear how a start up in the consumer goods industry gets off the ground. Her company has taken off and is on the shelves of over 15,000 stores including Whole Foods Market. Poorvi literally had chick peas all over her apartment all while being married and having a baby. She had a blossoming career in healthcare going and decided to take the unlikeliest of routes and bring a healthy snack to the market based on what she ate as a child.Some funny stories of her convincing her family to be the tasters of countless versions and flavors, explaining what she is doing instead of her corporate career and ignoring anyone who doubted her.Truly inspiring as she is incredibly humble. Talk about the 1% of the 1%.

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