Most popular topics at TIA Capital Ideas Conference & Exhibition We are so excited to tell you everything about #TIA2022CON!! Our hosts Bain and P-Mutt from The Extra Mile Podcast were there, and in today’s episode they shared some of the key takeaways, like strategy focus, people and culture, customer acquisition and technology. 
Key takeaways from all the sessions and learning labs that Metafora participated in: Growing a Brokerage Feels Tricky 
📝 Strategy - Don't just set it and forget it. Make time regularly to extricate yourself from the day-to-day to revisit and focus on your strategy. 
📍 Location Strategy - We’ve seen many different location strategy models that have worked and that haven’t worked. The key is to be intentional about what you want to work for your business. 
📱 Freight Tech - “What is the best TMS?” is not the question you should be asking. First you should be considering TMS as one part of your larger, overarching tech strategy. Then, you need to consider: What is the best TMS…. for you. 
⭐ Company Culture - It’s more than pizza parties and pop-a-shot. It’s about getting people onboard with a shared mission. It’s how your team feels about the business, how they feel about your customers. Shared company values that people connect with. 
Capacity Strategy is Rapidly Evolving for Everyone What is Capacity Strategy? Capacity Strategy is answering two main questions: How do you go to market with your carriers? How do you sell liquidity to your customers? Your answers to these questions will inform how to build the rest of your capacity organization. Are you curious if your capacity strategy is working?
Could you use some pointers on how to implement a stronger capacity strategy? Want to learn more about how to become a preferred booking partner for carriers? Not to brag, but we have the answers to these questions. Request a free discovery call here to learn more! 

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