Hey SaaS leaders, two questions for you. 1) Is your company currently gaining the attention of your Ideal Client Profile (ICP)? 2) Is your company converting interested prospects into buyers?With SaaS being one of the leading industries in the world today, the market is becoming more crowded by the day. Reaching your ideal client has become the equivalent of wearing checkered Vans to a Blink 182 concert. They’re great shoes, but everyone else is wearing them, too. The chances you stand out within the audience are slim to none.If you want to differentiate from your competition, it’s all about copywriting. Literally. The words that are being used in your brand marketing, social media posts, and your company’s website are what will captivate your audience and get them to pull up a chair and listen.On this episode of The Evolved Sales Leader, Alex Napier Holland, founder of Gorilla Flow, is back for the second time to discuss the power of copywriting on company landing and home pages, and how impactful copy creates a direct revenue pipeline.Listen in as we discuss:Common mistakes companies make on landing and home pagesThe importance of moving away from “founder copy”How and why to develop your customer voiceAligning the information presented of your product with a long term strategyOutlining the benefits of your product to maximize marketing tacticsWant a free, no strings attached, breakdown of your website copywriting? Visit https://gorillaflow.com/Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

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