Defining your strong 'why' — Aaron Carter, Total Sport

The Event Transformation Podcast
19/09/2021 56 min

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Episode Synopsis

We're joined by Aaron Carter, Founder and Director of Total Sport — talking about defining a strong mission (the 'why'), and embedding it into the culture of your team, how to keep mentally and physically ready for the oftentimes relentless event game, and why having a strong mission can help you evolve with the rapidly changing industry.

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