Matt welcomes Cheryl A. Heller to hear how she went from corporate executive to fractional CFO and strategic advisor. They explore the really hard times behind balancing a demanding career with family challenges, including how Cheryl supported her daughter through anxiety and personal growth. Cheryl shares insights for business owners, from understanding financial metrics to setting up KPIs that drive success. The conversation also touches on building resilience, managing burnout, and finding clarity in chaos. It’s an honest look at the lessons learned through challenges and how they shape leadership and life.Chapters00:00:00 - Where It All Begins00:00:39 - Who Is Cheryl Heller?00:01:06 - From Corporate Walls to New Horizons00:02:08 - Numbers Tell a Story00:02:41 - The Chaos We Carry00:04:10 - Breaking Through Family Storms00:13:03 - The Leap Into Entrepreneurship00:15:41 - Inside the CFO Mindset00:22:13 - Success Beyond the Spreadsheet00:25:13 - Wisdom Worth Sharing00:28:52 - Rapid Reflections and Closing NotesBook RecommendationsAll books authored by Dan SullivanThe 4-Hour Workweek by Tim FerrissLinks and ResourcesCheryl on LinkedInCheryl on InstagramDemystifying Financial Jargon: 30 Terms You Need to KnowStrategic Board CollectivePillar One ConsultingThanks so much for joining us this week. Want to subscribe to Eternal Optimist? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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