John Mitchell shares the missing piece of Think and Grow Rich and how, at age 50, he realized he wasn’t living up to his full potential—despite being a successful entrepreneur. Determined to change his trajectory, he spent months decoding Think and Grow Rich and developed a 12-minute-a-day technique to reprogram his subconscious mind. The results? A 25X increase in income, greater control over his life, and a method that has now helped elite athletes, entrepreneurs, and high achievers unlock their full potential. John breaks down why 95% of our daily thoughts and actions are unconscious, how we can proactively manipulate the subconscious mind, and why only 2% of people are willing to do what it takes to achieve extraordinary success. If you’re ready to rewire your brain and finally take control of your life, this is an episode you won’t want to miss!Chapters:00:00:00 – Kicking off another powerful conversation on The Eternal Optimist Podcast00:00:21 – Meet John Mitchell, the entrepreneur who cracked the success code00:01:16 – Hitting 50 and realizing success wasn’t where it should be00:02:37 – Discovering Think and Grow Rich and uncovering its missing piece00:04:02 – Creating a 12-minute daily technique that transformed everything00:05:06 – Bringing the success formula to the University of Texas00:07:14 – Why small, daily actions determine the life you build00:13:59 – Revealing the full secret hidden within Think and Grow Rich00:24:51 – Understanding why repetition is the foundation of success00:30:08 – Meeting a top success expert who validated the method00:31:16 – The 2% rule: What separates high achievers from the rest00:33:16 – How AI and success psychology shaped John’s new book00:34:27 – Where to find the missing success formula that changed his life00:35:32 – Reflecting on the strategies that drive real, lasting results00:38:06 – Exploring the power of Psycho-Cybernetics and mental reprogramming00:39:24 – How music and structure play a role in training the mind00:41:41 – Rewiring your subconscious to achieve bigger goals00:43:38 – Why John is on a mission to help more people become 2%ers00:49:31 – The unexpected journey that led him to his wife, Ginger00:52:13 – How affirmations work when used in the right context00:54:56 – Final thoughts on mastering your mindset and successLinks And Resources:John on LinkedInThink It Be It WebsiteFree 9-Minute Video on the Missing SecretJohn’s Book - THE MISSING SECRET of the Legendary Book Think and Grow Rich: And a 12-minute-a-day technique to apply itThanks so much for joining us this week. Want to subscribe to Eternal Optimist? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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