Guest: Andrew Mackinnon, an EO Melbourne member since 2011, Founder of The Taboo GroupHost: Linh Podetti, an EO Sydney member since 2022, owner of Outsourcing Angel.In this interview, we delve into the remarkable journey of Andrew Mackinnon, the mastermind behind. We'll learn about the hurdles he faced during the growth of his business, including the daunting task of supporting his team when sales weren't enough. Discover how he overcame growth challenges, learned to balance sales and team support, and get an exclusive look at the coolest projects he's worked on, like the Meccaland festival concept for Mecca. This is more than just a success story; it's a lesson in resilience, adaptability, and the entrepreneurial spirit. ABOUT ANDREW: With over twenty-two years of expertise in brand building, innovation, and pioneering non-traditional communications, Andrew has left an indelible mark on the marketing and entrepreneurial landscape. His journey began at 19, exploring the streets of London to activate small businesses with innovative strategies, a passion that eventually led to the founding of The Taboo Group upon his return to Australia. In 2014, joined by his brother James Mackinnon, they transformed their agency into one of Australia’s leading independent creative powerhouses, garnering awards and nominations for their outstanding campaigns.Andrew, a dedicated member of EO Melbourne since 2011, is committed to anticipating human behavior. He expanded the company's horizons with SOON Future Studies in 2021 and, a year later, introduced Taboo LABS—an innovation unit turning trend foresight into reality through design. Beyond the agency, Andrew's entrepreneurial spirit thrives as he spearheads groundbreaking ventures, including the eco-friendly Matter House, an ecosystem for creators fueled by food waste, and the iconic venue Ponyfish Island, showcasing his commitment to innovation, sustainability, and impactful brand experiences.CONNECT WITH ANDREW: Website: https://taboo.com.au/LinkedIn: https://www.linkedin.com/in/mackinnonandrew/Instagram: https://www.instagram.com/andymackinnon1/ABOUT THE HOSTLinh Podetti is the CEO and Founder of Outsourcing Angel, a Sydney-based company that helps to create jobs for people in the Philippines while creating freedom for business owners around the world. --------------------ABOUT EO Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings.Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits.If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form.For further information, please contact:Podcast Host Linh Podetti: [email protected] General Inquiries: [email protected] EO Sydney: www.eosydney.com.au EO Global: https://hub.eonetwork.org/

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