Will Guidara is a restaurateur who has been immersed in the industry since the age of thirteen. He’s the former co-owner of Eleven Madison Park, which under his leadership received four stars from The New York Times, three Michelin stars, and in 2017 was named number one on the list of the world’s top 50 restaurants. Will is also the national bestselling author of the book, “Unreasonable Hospitality”, and he’s married to celebrity baker and founder of Milk Bar, Christina Tosi. 
In this episode, Will guides us through his commitment to unreasonable hospitality and the importance of moving beyond efficiency to create magical experiences customers will never forget. 
Key Points:
Recognizing each touchpoint of the customer’s journey 
The 3 keys to game-changing practices in hospitality  
Building the right team, not the best team

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