This excerpt from Choose Your Enemies Wisely provides a business planning framework emphasising the integration of emotion and logic. The authors, Bet-David and Dinkin, argue that identifying and focusing on the right "enemies" – be they competitors, personal challenges, or societal issues – fuels the relentless drive necessary for success. The book outlines twelve "building blocks" for a comprehensive business plan, each incorporating both emotional and logical components. Personal anecdotes and examples illustrate the importance of long-term vision, skill development, cultural alignment, and strategic planning to overcome adversity and achieve ambitious goals. The authors stress the crucial role of a strong leader in inspiring and guiding their teams.Buy the book HERE

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