I talk about what I believe (from a business point of view) is the best way is to respond to this lockdown. eg taking a step back to really think about things from first principles, and working on improving our digital assets such as sales funnels, messaging, content production and syndication .

I believe that our Four Pillars should be the backbone of any business that is active on the internet. To neglect any of these pillars means leaving a lot of money on the table.

Firstly you need to spend a lot of time on your website messaging. Your website should take them on a journey through your sales funnel, move them up the value ladder, and familiarize them with the personality of your brand.

Secondly you should set up tracking and retargeting pixels on your website. This lets you see exactly what is going on with your site, eg how long they spend on each page. You can use this information to guide you to create content and even products that they like the most. Then with the retargeting pixel you can stay in touch with the prospect.

Thirdly, it is vital to be all over social media, as almost certainly that is where your customers spend time every day.

Fourthly you need to nurture a first class online reputation. You need to manage your review listings and your reviews, actively build them up, and also use them in your marketing.

I also talk about the importance of increasing your network and just talking to people who may be of benefit in some way to your business. Worst case scenario is that you waste a few minutes having a chat.

Ver todos los episodios