If the world of business is a sport, entrepreneurs are often the ones making the rules.That was definitely the case for Ivey MBA ’07 Trent Kitsch, who changed the men’s underwear industry forever with the introduction of Saxx Underwear.Born and raised in Kelowna, BC, Kitsch has always had the energy, passion, and determination that marks out the best entrepreneurs. Throughout his still young career, Kitsch has managed to not only reinvent age-old products but also score major wins in early, burgeoning industries.A serial entrepreneur, Kitsch joins the Entrepreneur Podcast, Legends Series, to share his journey of building a brand during his MBA, and how his ability to recognize opportunity has helped him be at the right place, at the right time.The Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.

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