In this Mentor Moment, Colin Harmon, founder of 3FE Coffee, reveals why consistency beats occasional brilliance when it comes to building lasting brands. He shares the lesson that changed how he thought about coffee forever: customers don’t need the “best cup ever” - they just need it never to be bad. By raising the floor instead of the ceiling, Colin built trust, scaled his business, and turned 3FE into one of Ireland’s most iconic coffee names.

Listen to the full conversation on Episode 400 of The Entrepreneur Experiment.

Show Notes





Why Colin shifted focus from chasing perfection to building consistency



The compliment that redefined his business: “It’s never sh*t”



How raising the lowest standard creates long-term trust with customers



Why brands should aim to be like Guinness: reliably good, every time



The challenge (and opportunity) of standing out in a saturated market



Resources & Links





3fe: https://3fe.com/



3fe on instagram: https://www.instagram.com/3fecoffee

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