12 - Explaining Open-XDR Value to Clients

16/07/2025 14 min Temporada 1 Episodio 12

Listen "12 - Explaining Open-XDR Value to Clients"

Episode Synopsis

Selling cybersecurity as an MSP or MSSP isn’t just about explaining what your solution does - it’s about showing why it matters to your client’s business. In short, communicating the business impact of unified threat detection.When it comes to Open-XDR, the challenge is often that it sounds highly technical - yet the value is deeply commercial. Here’s how you can explain the value of Open-XDR to your clients - without getting lost in acronyms or features.Thanks for listening! - Learn more about our turnkey cybersecurity platform for MSPs & MSSPs: enhanced.io