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Episode Synopsis
Grené Baranco: The lack of diversity and women of color in the dealer space -
According to Forbes, women drive 70-80% of consumer purchasing decisions, which includes vehicle purchases. Despite the amount of money women invest in cars, the automotive industry lacks diversity when it comes to women and, particularly, women of color. In fact, there are only six black women new car dealers in the US! Listen to Ramona and Grené Baranco as they discuss why it is important for women of color to be represented in the dealer space. For over 25 years Grené has enjoyed a highly successful career as an automotive executive and industry leader, currently serving as Vice President of E-commerce for Mercedes-Benz of Buckhead. She also owns G Lux Automotive, Atlanta's newest independent online dealership. Originally from Baton Rouge, Louisiana, Grené now makes Atlanta her home.
To learn more about Grené Baranco, visit http://www.gluxautomotive.com.
According to Forbes, women drive 70-80% of consumer purchasing decisions, which includes vehicle purchases. Despite the amount of money women invest in cars, the automotive industry lacks diversity when it comes to women and, particularly, women of color. In fact, there are only six black women new car dealers in the US! Listen to Ramona and Grené Baranco as they discuss why it is important for women of color to be represented in the dealer space. For over 25 years Grené has enjoyed a highly successful career as an automotive executive and industry leader, currently serving as Vice President of E-commerce for Mercedes-Benz of Buckhead. She also owns G Lux Automotive, Atlanta's newest independent online dealership. Originally from Baton Rouge, Louisiana, Grené now makes Atlanta her home.
To learn more about Grené Baranco, visit http://www.gluxautomotive.com.
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