In this episode: ByteSnap Director, Dunstan Power & Editorial Team, Nicola Cope tackle the sobering reality that 90% of electronic products never make it to market.This statistic affects countless innovators and businesses across the electronics industry. If you're developing a new product, you need to understand why so many fail and how to be in the successful 10%.We cover:Critical market research approaches to validate your concept earlyFinancial planning realities: why you'll need at least six figures (and twice your initial budget)The prototype-to-production journey and why it's more complex than you thinkA real-world case study of timing challenges in the IoT marketStrategies for building the right team and protecting your intellectual propertyWhether you're a start-up with a brilliant idea or an established manufacturer exploring new opportunities, this episode provides essential insights from our 17+ years of industry experience to help you beat the odds and successfully launch your electronic product.

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