After hosting her first digital event since 2020, Liz Wilcox — the Fresh Princess of Email Marketing — is back to share the real talk behind her List Building Live virtual summit. In this behind-the-scenes episode, Liz breaks down what went great, what she'd tweak next time, and why keeping things simple and fun helped her attract more than 1,100 signups and 22,000 downloads in just three days. Episode Highlights Liz hosted List Building Live in early March 2025 — her first summit since the pandemic. Why she opted for an audio-only summit instead of video: easier setup, lower stress, and better accessibility. The best parts: Lots of new leads — over 1,100 new subscribers in two weeks. Fun audience engagement through the existing Email Sound Booth Facebook group. Community building — new members got to see how active and positive her group really is. Re-established authority in her space after a slower "maintenance" year in 2024. Networking wins: landed a new speaking opportunity at Epicon after connecting with a summit guest. Real insights: reviewing session metrics revealed which topics resonated most — like Chad Allen's talk on freebie swaps. Validation through metrics: 22,000 total downloads confirmed strong engagement. The two things she'd change next time: Require light promotion from speakers — not necessarily an email, but at least one social post, PS mention, or live collaboration. Ditch Hello Audio (due to tech issues syncing with YouTube Music) and possibly switch to Spotify or a more reliable hosting tool. Why she chose not to sell an "All-Access Pass" — instead, she used the summit to promote her Annual Pass membership upgrade. A sneak peek at the next summit: The Sales Email Summit, coming August 2025. Key Takeaways Keep it simple: Audio-only formats save time and reduce stress without sacrificing engagement. Leverage your community: Use existing groups instead of starting new ones for events. Track and respond to data: Let audience interest guide your next content or offers. Encourage collaboration: Requiring minimal speaker promotion helps reach new audiences. Technology matters: Test your audio platform thoroughly before launch. Repurpose strategically: Hosting summits can build leads, content, and credibility at the same time. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM

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