In this monthly "Email Breakdown" episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from March 2025. With List Building Live and her Annual Pass sale both happening this month, Liz sent more emails than usual — and one simple message stood out above the rest. Spoiler: it's not fancy, it's not long, but it's proof that empathy, timing, and a little personality go a long way. Episode Highlights Liz's top-performing email: "Hit reply to this email." Why this worked: The numbers: Bonus shoutout: an honorable mention email sent only to existing $9/month members encouraging them to upgrade to the Annual Pass. Subject line: "Why I upgraded to the Annual Pass — straight from members." 65.8% open rate and 6.9% click rate. This single segment generated nearly half of total sales from the campaign. Why segmenting matters — even if Liz usually teaches it as a "2.0 strategy." When it's easy to isolate a group (like current members), personalization can dramatically improve results. Key Takeaways Keep it human: Low-pressure, empathetic emails convert because they build trust. Timing matters: Send relational emails at the end of a campaign to catch hesitant buyers. Segment smart: Small, targeted messages can outperform full-list blasts. Honesty sells: Transparency and relatability create lasting loyalty. Measure what matters: A single thoughtful email can drive massive end-of-launch results. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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