Funnels might sound fancy, but you don't need one to make consistent sales with email. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her three-part formula for growing your list, building connection, and selling with ease. This approach is perfect for anyone who wants to skip the complicated tech setups and focus on what really works. Episode Highlights Liz's simple three-step email formula that replaces traditional funnels. Why you only need three main components: a welcome sequence, a weekly newsletter, and sales messages. How to use a yearly calendar to plan launches and keep email marketing simple. When you're ready to build a funnel — and why most people start too soon. Why Liz prefers short, intentional sequences and consistent newsletters over automation-heavy funnels. Key Takeaways Start with the basics: Write a welcome sequence, send a weekly newsletter, and sprinkle in sales messages. Plan your promotions: Use a visual calendar to map out when to launch or sell throughout the year. Keep it human: Simple, authentic communication converts better than complicated funnels. Build before you automate: Don't create a funnel until you've launched your offer at least three times. Email is your foundation: Consistency in your inbox builds trust and drives long-term sales. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM    

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