We've all been there — life happens, and suddenly it's been months since you last emailed your list. In this direct and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to come back after ghosting your subscribers. With her signature mix of tough love and practical advice, Liz helps you reset, reintroduce yourself, and recommit to consistency without overcomplicating the process. Episode Highlights Why you should never apologize for going quiet — and what to say instead. How to come back confidently depending on how long it's been: A few months: Just start emailing again like normal. Six months or more: Reuse your welcome sequence as a "reintroduction" series. Over a year: Clean your list and focus on attracting new subscribers. How to tweak your old welcome sequence into a "post-ghost" sequence that rebuilds trust. What to include in those reintroduction emails: A reminder of who you are and why they joined your list. Your most valuable freebie or resource. What they can expect from you moving forward. The tough-love pep talk: stop ghosting your list if you want to grow your business. Why consistency isn't just about sales — it's about serving the people who asked to hear from you. Key Takeaways Don't overexplain: Skip the apology and get back to showing up. Rebuild intentionally: Use a short, refreshed welcome series to reintroduce yourself. Delete the dead weight: Unengaged subscribers hurt your deliverability — focus on new people. Choose consistency: The best way to make money and impact is by staying top of mind. Email is service: Showing up consistently is how you help your audience succeed. Links and Resources How to turn welcome sequence into nurture seqeunce Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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