Ever promise too many people you'll promote their thing — and suddenly realize your inbox (and your subscribers) are about to implode? Liz Wilcox, the Fresh Princess of Email Marketing, has been there more than once. In this episode, she shares smart, simple ways to juggle multiple email promotions without burning out your audience (or yourself). From segmenting with purpose to making your inbox feel like Oprah's Favorite Things, this one's full of practical fixes and boundary reminders. Episode Highlights How to use tags and segments to promote different offers without overwhelming your list. The "make it an event" approach — turning multiple promos into one exciting email experience. Why the "one email, one job" rule is meant to be broken (and when it actually helps). Two bonus strategies: postponing campaigns and protecting your boundaries. A reality check on saying "no" to mandatory promo requirements that don't fit your strategy. Key Takeaways Segment smartly: Use tags to send the right promotions to the right people without adding chaos. Turn it into a party: A themed "week of deals" makes multiple emails feel fun and intentional. Break the rules: One email can do multiple jobs — just be clear and confident with your links. You control your calendar: Move, delay, or skip promos that don't serve your business goals. Protect your list: You're the only one who sets the rules for what gets sent to your subscribers. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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