The Effectiveness Gap

Por: Perspective
Perspective’s Nike Stellamans and Marcel Verhaaf explore all the stages and participants in the design process.

In their quest to bridge the effectiveness gap they explore requirements and opportunities to get better design solutions for brands in FMCG/CPG.


Through conversations with brand owners, experts and partners in the process they look for opportunities to learn. With these podcasts they aim to challenge current practices and start more open exchanges to do better.


www.wegiveperspective.com
10 episodios disponibles

Latest episodes of the podcast The Effectiveness Gap

10. How AI Automation Is Redefining Brand Design with James Cutting 18/11/2025
9. Revolutions in Colour & Print Management with Leigh Evans 11/11/2025
8. Research: What Works When? with Martin de Munnik 04/11/2025
7. Comms x Design: How To Make Magic Happen? with Ernst-Jan Koomans & Bianca Faaij 27/10/2025
6. Cultural Relevance x Brand Design with Saskia Maarse & Geert Van Aelst 20/10/2025
5. Verbal Branding with Michael Dijkstra Taurel & Jasper Gabriëlse 13/10/2025
4. 2D x 3D Design Symbiosis with Ronald Lewerissa & Marcel Verkaik 06/10/2025
3. Brand Design x Product Innovation with Costas Papaikonomou & Arun Prabhu 30/09/2025
2. Better Briefings with Meike ter Braak & Meike van Es-Vriesendorp 24/09/2025
1. The Conductor with Bas Smit 15/09/2025
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