E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy. + 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying. 0:00 Introduction to Pricing Tricks and JCPenney's Fail 0:56 Deep Dive into JCPenney's Pricing Misstep 2:18 Psychological Impact of Pricing Strategies 3:46 Additional Pricing Tricks 7:36 Final Thoughts and Tips #pricingstrategy #entrepreneurship #advertising #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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