E580: Nick Musica joins the podcast! A true veteran, he's been doing search engine optimization since 2003. He led SEO at High Point Insurance (Now Plymouth Rock), Esurance, and Rocket Lawyer before starting his SEO agency, Optics In, in 2019. Nick and his team provide SEO strategy and execution for small businesses in various sectors, including finance, technology, & cannabis. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco. You can find Nick at https://opticsin.com/ and on Linkedin at https://www.linkedin.com/in/nickmusica/ 💎 Sponsored by… Compact Keywords! - Backlinks don't matter - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Welcome 00:21 The Disavow Tool 06:20 Personal Experiences and Industry Insights 13:17 SEO Practices and Challenges 17:53 AI in SEO and Future Trends 33:30 Website Crawling Efficiency 35:19 SEO Tools You Need 39:24 Success and Failure Stories 42:18 Algorithm Changes and Their Impact 50:05 The Future of SEO 01:05:54 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #seotips #searchengineoptimization #digitalmarketing 

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