E33: Mistakes non-marketers make - brand names. Frequent mistakes: Too long. Too hard to spell. Too common. I give you examples of bad brand names from people I know and those I don't. I tell you what to consider when creating a brand name. I tell you what to do if you've chosen a brand name that is too long, too hard to spell, or too common. It's all going to be alright. AND FINALLY, I make ya smile with a bright and sunny attitude. I believe in you, no cap. You gon' succeed. This is a fun one. I think you'll enjoy.

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