In this episode, Aimee and Sophie break down what you need to know before putting your ad spend into Meta platforms. We cover the difference between boosted posts and a real paid ads campaign, the hidden Apple service fee that can catch you out, and what realistic ROI looks like when couples can spend months researching before booking. You’ll learn why having multiple ad creatives to test is non-negotiable, and whether Facebook is still worth it for wedding vendors. If you’re ready to experiment with ads in a smart, strategic way, this one’s for you.Produced by Talkback [email protected]

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